Create Mobile App Exclusive Discounts on Shopify using SupaEasy and Shoppy

In the evolving e-commerce world, mobile shopping has become central to how customers interact with brands. Offering targeted discounts for mobile users, as opposed to those browsing through an online store, can incentivize app engagement and cultivate a loyal customer base.

• Mobile Commerce Growth: As of 2023, mobile commerce (or m-commerce) makes up nearly 45% of total e-commerce sales in the U.S. and is expected to reach over 50% by 2025. Globally, m-commerce is growing even faster, particularly in regions with high mobile adoption like Asia and Africa.
• Higher Conversion Rates in Apps: Studies show that mobile apps generally have 3x higher conversion ratesthan mobile websites. On average, mobile app conversion rates are around 4-6%, while mobile web sits closer to 1-2%. This is largely due to the streamlined, optimized experience that apps provide, which encourages faster and more frequent purchases.
• App Retention and Engagement: Users tend to be more engaged and loyal to mobile apps compared to mobile websites. Around 70% of mobile users who install an app will return within 30 days, and apps with strong retention strategies see an even higher rate of returning users.
• Increased Average Order Value (AOV): Shoppers on mobile apps often spend more per order than those on desktop or mobile web. For many retailers, AOV for mobile app users can be 10-20% higher than web shoppers due to the personalized experience and exclusive app promotions.
• Push Notification Impact: Apps allow for targeted push notifications, which can lead to 4x higher engagement rates compared to email. Nearly 50% of users open push notifications, and personalized notifications can drive engagement even further. This makes mobile apps a valuable tool for encouraging repeat purchases and keeping users engaged.

Predictions and Trends for Mobile App Shopping

• Continued Shift Toward Mobile: By 2026, it’s projected that mobile shopping could represent 60-70% of total e-commerce sales globally. With improved mobile payment options, 5G networks, and increased security, users are expected to increasingly prefer mobile apps over desktop and mobile web for shopping.
• Personalization Drives Loyalty: Mobile apps are increasingly incorporating AI-driven personalization, which helps apps deliver more relevant product recommendations and exclusive offers. It’s predicted that this trend will lead to higher customer lifetime value (CLV) for mobile app users, as they are more likely to return for tailored experiences.
• Emerging Markets to Lead in Mobile-First Commerce: Emerging markets like India, Brazil, and Southeast Asia are expected to lead the way in mobile-first shopping due to high smartphone penetration and younger, tech-savvy populations. Mobile commerce in these regions is projected to grow by 20-30% annually over the next few years.
• Rise of In-App Payment Options: With the rise of digital wallets and alternative payment methods, in-app purchases are expected to become even smoother and more secure. This ease of payment is likely to further boost the popularity of mobile app shopping, with estimates showing 30-40% growth in digital wallet use within mobile apps by 2025.
• Increased Importance of App-Only Discounts and Loyalty Programs: Retailers are increasingly expected to leverage app-exclusive promotions to drive downloads and engagement. By 2025, it’s anticipated that 70% of e-commerce brands will have dedicated app-only loyalty programs and discounts, as these incentives encourage users to shop directly on mobile apps for unique deals and rewards.

Why Mobile-Centric Discounts Matter

Creating different discounts for a mobile app or app-like experience, as opposed to the online store, provides strong incentives for customers to download and use the app. Mobile discounts help to:

• Enhance engagement by offering an interactive, app-exclusive shopping experience.
• Encourage mobile app downloads with first-time user discounts.
• Build brand loyalty by providing mobile-only deals that keep customers returning.
• Gather valuable insights on mobile shopping behavior.

How SupaEasy Makes Mobile Discounting Simple

1. Flexible, Complex Discount Creation for Mobile

SupaEasy enables Shopify merchants to build complex discounts tailored specifically for mobile app users, allowing for everything from tiered discounts to flash sales and bundling promotions. Merchants can create exclusive discounts for mobile—such as “20% off first mobile order” or “app-exclusive flash sales”—to drive app engagement and incentivize purchases. This approach makes discounts easy to manage and allows for a seamless customer experience across channels. SupaEasy simplifies the often-complicated process of managing diverse discount structures. Rather than juggling separate codes or confusing conditions, SupaEasy allows merchants to create tailored discount types with ease. The app provides tools for building everything from tiered discounts to flash sales, bundling promotions, and loyalty rewards, making it easy to craft a strategy that aligns with business goals and customer expectations.

The flexibility to generate complex discounts—without a technical background—gives store owners greater control over their promotions, leading to a more consistent and targeted approach to discounts.

2. Channel-Specific Segmentation

With SupaEasy, merchants can effortlessly segment discounts by platform, including online stores, mobile apps, and in-store POS. This flexibility means merchants can set app-only or mobile-specific discounts to drive traffic to the app and reward customers for mobile purchases. For instance, customers visiting through mobile can receive an “extra 10% off on the app” incentive to boost engagement and improve conversion rates.

Transform Websites into App Experiences with Shoppy

For merchants without a dedicated mobile app, Shoppy offers an innovative solution. Shoppy allows you to build a fully native mobile app for your Shopify store with an intuitive, easy-to-use builder—no coding experience required. Deliver a seamless shopping experience optimized for mobile devices, while real-time synchronization ensures that updates to products, collections, and settings on your Shopify store are automatically reflected in the app, saving time and effort. Shoppy provides customers with a true native app they can download, complete with advanced features like push notifications, abandoned cart recovery, and a fast, user-friendly design tailored to boost engagement and conversions.

With Shoppy, you can benefit from:

• A native app experience: Shoppy is the only app builder for Shopify that delivers truly native apps, developed in Flutter. This ensures a smooth and consistent user experience across iOS and Android devices, featuring transitions and animations unique to native apps.
• Effortless setup and management: Create and manage your app with ease using Shoppy‘s intuitive builder, while real-time Shopify integration keeps your app always up-to-date without manual effort.
• Automated push notifications: Boost engagement and conversions with automated messages for abandoned carts, welcome sequences, post-purchase updates, and more—all delivered directly to your customers’ devices.
• Market-specific content: Use geo-location features to create custom content for different markets, delivering a localized experience tailored to users in each country.
• Customizable pages: Add content sections to your app, such as Content Pages, Web View, or Developer Pages, to extend functionality and offer a richer, personalized experience.
• Policy & GDPR compliance: Shoppy is the only app builder on Shopify that integrates Omnibus and Cookie Consent solutions, essential for merchants operating in the European market to ensure compliance with local regulations.
• Consultative services for enterprises: Collaborate directly with Shoppy‘s tech team to customize the interface, develop new widgets, and integrate third-party solutions, ideal for brands with specific needs and high volumes.

Shoppyempowers you to engage customers, increase conversions, and enhance loyalty—all through a powerful, fully native app tailored to your brand.

The Benefits of a Mobile-First Discount Strategy

By segmenting discounts and targeting mobile users specifically, Shopify stores can:

• Drive app downloads and retention through exclusive mobile discounts.
• Encourage seamless, multi-channel engagement with customers by aligning offers across online, mobile, and in-store platforms.
• Build loyalty with customers who feel they’re receiving a unique, app-centric shopping experience.

Final Thoughts

Combining SupaEasy for complex discount creation with the Shoppyapp to transform your web store into a mobile app is the perfect duo for mastering the mobile shopping landscape. SupaEasy empowers you to create and manage intricate, customized discounts, while Shoppy makes your store easily accessible as a mobile app. Together, they offer an ideal solution for engaging mobile customers with exclusive deals, optimizing the shopping experience, and boosting mobile-driven conversions. This powerful pairing lets you seamlessly tap into mobile dynamics, ensuring your store stands out and performs at its best in the mobile-first marketplace.