Increase the AOV (average order value) with stackable and tiered discounts strategies on Shopify

The world of e-commerce is constantly evolving, and it can be challenging for Shopify merchants to stay ahead of the competition. One way to attract and retain customers is by offering discounts and promotions. By using stackable and tiered discounts, Shopify merchants can drive sales, increase average order value, and create a positive customer experience. In this article, we’ll explore the importance of using stackable and tiered discounts in an e-commerce strategy for Shopify merchants..

What are Stackable Discounts?

Stackable discounts are discounts that can be combined with other discounts to create deeper savings for customers. For example, a customer might receive a 10% discount on their purchase and an additional 5% discount for using a coupon code. Stackable discounts provide customers with multiple ways to save, and can encourage them to make larger purchases.

What are Tiered Discounts?

Tiered discounts are discounts that increase in value as the customer spends more. For example, a customer might receive a 10% discount on their first purchase, 15% on their second, and 20% on their third. This type of discount encourages customers to make multiple purchases and can lead to increased sales and customer loyalty.

The Power of Stackable and Tiered Discounts Combined

When stackable and tiered discounts are combined, Shopify merchants can offer a variety of discounts based on customer behavior and purchase history. This creates a sense of personalized and exclusive savings, which can be a strong motivator for customers to continue shopping with your store.

Use Shopify Apps

The use of apps can be an important factor in improving Average Order Value (AOV), increasing order size, and enhancing the customer experience for Shopify merchants. Among the many available options, Multiscount stands out as a solution that consistently delivers results. With its ability to set up and manage tiered and stackable discounts that incentivize customers to make larger purchases and take advantage of savings, Multiscount is a powerful tool for optimizing the e-commerce strategy of Shopify merchants. The app’s user-friendly interface and ease of integration make it a popular choice, allowing for a seamless addition to any e-commerce strategy. While other apps may promise similar results, the effectiveness of Multscount in boosting AOV, increasing order size, and improving the customer experience has been proven by many Shopify merchants. To achieve success in your e-commerce endeavors, consider using Multiscount for tiered and stackable discounts.

Improve Your Bottom Line

Stackable and tiered discounts can also help improve your bottom line by increasing average order value. When customers have the opportunity to save more by spending more, they are often more likely to add additional items to their cart, leading to larger purchases.

Implementing Stackable and Tiered Discounts in Your E-commerce Strategy There are many ways that Shopify merchants can implement stackable and tiered discounts into their e-commerce strategy. For example, you can offer a discount for signing up for a newsletter, following you on social media, making their first purchase, or referring friends. You can also offer limited-time promotions or special holiday discounts to drive sales and attract customers.

In conclusion, using stackable and tiered discounts in your e-commerce strategy can be a powerful tool for Shopify merchants looking to attract and retain customers, increase sales, and improve their bottom line. By offering personalized and exclusive savings, you can create a sense of value and a positive customer experience. By incorporating stackable and tiered discounts into your e-commerce strategy, you can stay ahead of the competition and achieve your business goals.

Andrea Morone
Andrea Morone

Andrea loves writing about technology, conversion optimization, and e-commerce trends. He is one of our co-founders and you can sometimes talk to him if you contact our support team.